- Codice: MA1424
- A.A.: 2022/2023
- Iscrizioni sempre aperte
- CFU: 60
- Durata: 1500 ore
Contenuti
| Tematica | SSD | CFU | Ore |
|---|---|---|---|
| Media, Culture, and Society (12hrs) | 8 | 0 | |
| Strategic Brand Management (12hrs) | 8 | 0 | |
| International Journalism (12hrs) | 8 | 0 | |
| Digital Communication and Social Media (10hrs) | 6 | 0 | |
| Media Planning and Advertising Management (15hrs) | 8 | 0 | |
| Visual Communication (12hrs) | 8 | 0 | |
| Research Methods (2hrs) | 5 | 0 | |
| Final Dissertation (15hrs of supervision) | 9 | 0 |
Finalità
This postgraduate MASTER course aims to train current and future professionals interested in contributing to the communication and media sectors. The programme deals with a wide range of conventional and new topics, including the developments in digital communications, social media, as well as the increasing focus on visuals as important communication tools.
Through this programme, students will be provided with the critical and technical skills needed to navigate the ever-evolving communication and media industry effectively.
Destinatari
Media and advertising practitioners, branding and marketing communications managers/executives, creative designers, communication and media studies lecturers, media producers, social media specialists, arts and social sciences undergraduates.
Titoli per l’Ammissione
- The following access qualifications are required:
- Bachelor Degree or equivalent Level 6 qualifications